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About Us

What We Love Doing

Telling Your Story Through Timeless Luxury

At Jewels 4 Ever , we know that jewellery is more than just precious metal to you. We understand that it can hold your cherished memories, tell someone what is on your heart, or even become part of your identity. Which is why we focus on crafting affordable luxury jewellery that will last a lifetime. Where others focus on trendy, we focus on timeless, to make sure your story is one that never goes out of style.

Who We Are

Here To Make You Sparkle For Less

We are a Canadian online jewellery store with an aim to make you feel special – because you are! Our story began in 1991, as a jewellery manufacturer and wholesale jewellery supplier in Canada (Best Bargains). Since then, we have happily expanded to add Jewels 4 Ever , which breaks down those wholesale barriers. Now, it’s easier for customers like you, to purchase directly from us at a low cost.

Our Leadership

Behind the Gemstones

Our company exists thanks to the vision of a dynamic mother-daughter team, Sheela Agrawal, and daughter, Anita Agrawal, who believed in making luxury jewellery affordable and accessible. Oh, and we are not afraid of colour around here! In fact, we love creating coloured genuine gemstone jewellery – which celebrates Sheela and Anita’s vibrant Indian heritage. With 70% of our jewellery made in Canada (which is very rare today), we are proud to be a business that consistently contributes to our local economy.

Our Recognitions
Providing You With Award-Winning Quality
Like our timeless pieces, our business has stood the test of time. We have been
trusted for over 32 years because we strive to serve you excellence.
Retailer’s Choice Award – Cherry Blossom Earrings
(Diamond Jewelry Under $5,000)
INSTORE Magazine
Retailer’s Choice Award – Spring Goddess Earrings
(Best Earring Over $5,000)
INSTORE Magazine
Retailer’s Choice Award – Blue Flame Pendant
(Coloured Stone Jewelry Over $5,000)
INSTORE Magazine
2nd Place Design Award
INSTORE Magazine’s 2021 Annual Design Contest
Woman Exporter of the Year
Organization of Women in International Trade, Toronto Chapter
Top 100 Women Entrepreneurs in Canada
W100 – Profit Magazine

If you are looking for affordable luxury jewellery with timeless elegance,

then you are in the right place.