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CEO Anita Agrawa Highlights the Importance of Women Supporting Women at OWIT’s 25th Anniversary

CEO Anita Agrawa Highlights the Importance of Women Supporting Women at OWIT’s 25th Anniversary

On November 20, 2025, in Toronto, during the celebration of the 25th anniversary of the Organization of Women in International Trade (OWIT), our CEO Anita Agrawal delivered a powerful speech on the importance of women supporting women in the global business industry. If you want to stay informed about all our events, follow us on our social media channels. Tik Tok or Instagram.

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Jewels4Ever Announces the Launch of “Rooted by Yana” — A Symbolic Jewelry Collection Celebrating Belonging, New Beginnings, and the Canadian Experience. Jewels 4 Ever X Rooted Jewels 4 Ever X Rooted

Jewels4Ever Announces the Launch of “Rooted by Yana” — A Symbolic Jewelry Collection Celebrating Belonging, New Beginnings, and the Canadian Experience. Jewels 4 Ever X Rooted   Jewels 4 Ever X Rooted

Jewels4Ever, proudly announces the launch of Rooted by Yana, a new pendant, earring and bracelet collection created in collaboration with Ukrainian newcomer and designer Yana Vdodovych. The collection releases on December 11, 2025, just in time for the holiday season. Rooted by Yana is a heartfelt celebration of home, healing, and belonging — themes deeply connected to Yana’s personal journey as a Ukrainian migrant who arrived in Canada three years ago. At the centre of the collection is a pendant featuring a meticulously detailed silhouette of the Canadian map, including its northern islands and coastlines. Offered in 24-karat gold plating...

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Best Bargains Jewelry Faces Critical Threat from U.S. Tariffs

Best Bargains Jewelry Faces Critical Threat from U.S. Tariffs

Best Bargains Jewelry, a company with 35 years of experience, has overcome significant challenges, such as the 2007 financial crisis and the 2021 pandemic. However, its CEO, Anita Agrawal, warns that the new U.S. tariffs could be fatal for the company’s future. Agrawal explains that these tariffs would make the company non-competitive, as U.S. customers would prefer to import jewelry from countries like China or India rather than pay the additional 25% tariffs for products from Canada. Please click here to watch the whole interview. 

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Jewels 4 Ever Seeks New Markets to Overcome Tariff Challenges

Jewels 4 Ever Seeks New Markets to Overcome Tariff Challenges

Running a business comes with its ups and downs, right now, Jewels 4 Ever is facing a big challenge. Our CEO, Anita Agrawal, recently spoke with CBC News about how the new  U.S. tariffs on Canadian imports are affecting businesses like ours. The changes have forced us to cancel orders and find new markets to keep moving forward. We’re grateful for your support and will keep working hard to bring you stunning jewellery. Click here to watch the full interview.  

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A Night to Remember at the Canadian Jewellery Gala!

A Night to Remember at the Canadian Jewellery Gala!

We’re so excited to share that Jewels 4 Ever had an amazing night at the Canadian Jewellery Gala! We won the 2024 Award of Excellence from Canadian Jeweller Magazine for Manufacturer of the Year and also won the Best Gemstone Jewelry award. On top of that, we were nominated for Best Jewellery Designer and Best Diamond Jewellery! Find out more in the interview with our CEO, Anita Agrawal, in the Magazine Holiday Issue 2024, page 48. Please click here.  

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